TV advertising: sexist?

This is a video in which protrays sexism in a great extent. It basically shows how women in reality have much more to deal with than men in reality. It shows how the women have to put with alot more things than man do occasionally. For example, the ad shows a child being dirty, which is the lack of the women not being clean and not taking care of her child. It also shows how women have to worry about wrinkles in the body, mentration, and other duties. Whereas the ad portrays the role of the male to be easy and full of joy. The ad shows that women have alot more to purchase so they can survive, whereas the male only needs a beer and a women. The ad portrays sexism in which certain society accepts and is familiar with. However, for the western society, the role of the female is to be the male’s gaze. In which the ad portrays, when the men drinks the beer and has the women’s arms coming up his chest. Sexism is still something that is dominant in different cultures and different societies around the world. However this ad does a phenomenal job showing the male’s role and duty and the female’s role and duty.

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