One of the big things about YouTube is authenticity of amateurs, not cheese from professionals pulling our chain. Before we were passive consumers and audiences, now the internet and new media is transforming us into producers of content. YouTube audience is estimated as 250 million online video viewers in current social world. Five billion people watch TV right now and about 250 000 a day total audience for online video. Current statistics show that about two million are new users to YouTube. Our relationship to television is going to change because of our involvement in the production and consumption of new media. Parody is about taking it down a notch and making it less serious and parody might also be a way of undermining the star image and making fun of the seriousness. We weren’t able to express the parody to the same level and extent; but we now have digital mediums for which we can do all sorts of things to.
The internet is becoming more vital to people’s daily lives and will continue to be more imperative in the future. According to Michael Strangelove’s text book “The Empire of Mind” Strangelove simple sees the internet as an alternative space inhabited by communities dedicated to anarchic freedom, culture jamming, alternative journalism, and resistance to authoritarians. However, the internet will continue to change to furthermore dominate the social world. According to Dr.Strangelove, internet audiences are more “active, creative, and subversive” than the television audience. With that said, Professor Strangelove, argues that “the internet and new digital communication technology actually undermine the power of capital.”
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